The emergence of artificial intelligence (AI) in content creation has radically transformed how we conceive art, literature, music, and even journalism. Platforms capable of automatically generating text, images, videos, and music—such as ChatGPT, DALL·E, Midjourney, or Sora—have opened up unprecedented possibilities for innovation. However, this technological revolution has raised a series of legal and ethical challenges that question the very foundations of traditional copyright law.

In recent years, the rise of "deepfakes" has sparked major concern in international forums on intellectual property, image rights, and digital content legislation. This AI-based technology allows for the superimposition of human faces, voices, and expressions with increasing realism, creating fake but convincing videos or audio. The legal, ethical, and societal implications of this practice are the subject of intense debate.

The impact of generative AI tools on academic research is undeniable, offering both opportunities and ethical and legal challenges. A comprehensive approach combining clear regulations, advanced technologies, and a strong ethical culture is necessary to prevent academic plagiarism and safeguard authorship. Only through such measures can the technological revolution contribute to knowledge advancement while respecting the fundamental principles of research.