April 4, 2023

Brand Management in the Digital Age

In the digital age, brand management is crucial for companies to develop their unique identity and stand out in an increasingly competitive market. To achieve this, it is important to avoid copies and ensure that the brand is registered properly to avoid infringing on the intellectual property rights of others. Furthermore, it is important for companies to look for ways to make their information unique and easily recognizable so that it can prevail in an increasingly saturated market. Creating valuable and relevant content, as well as using digital marketing tools, can help companies build and maintain their online presence...
April 3, 2023

The risks of copying designs

The fashion world, known for its ever-changing trends and artistic expressions, is no stranger to the allure of imitation. While inspiration from one designer to another has long been a part of the industry’s DNA, the rise of blatant design copying poses significant risks that undermine creativity and innovation.
February 9, 2023

How IP protects your creations

Intellectual property is a set of legal rights that protect people's creations, such as inventions, literary and artistic works, symbols, names, and designs. These rights are important because they give the creator exclusive control over the use and distribution of their work. Intellectual property also promotes innovation by incentivizing people to create and share new ideas without fear of someone copying them without permission. In this article, we will explore how intellectual property can help you protect your creations and how you can leverage it to maintain control over your works...
How IP protects your creations
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